Industry challenge 5: brand design
Kunpeng Award · Best Cultural Conservation & Revitalization Award
Shenzhen cultural creative design for marketing products from less developed areas
Award pool: CNY200,000
To request detailed briefs for this challenge, please contact: sda3@s-d-a.org.
To thoroughly implement the “Hundreds, Thousands, Tens of Thousands Project”, assist cultural creative design in empowering rural revitalization, unearth benchmark designs for assistance products with local value and international perspective, and promote the implementation of outstanding design achievements in rural industries, Kunpeng Global Design Award 2025 has partnered with Shenzhen Cultural Creative Design Competition for Marketing Products from Less Developed Areas to jointly establish a special award, the Best Cultural Conservation & Revitalization Award.
All entries participating in Shenzhen Cultural Creative Design Competition for Marketing Products from Less Developed Areas will automatically be shortlisted for Kunpeng Award’s Best Cultural Conservation & Revitalization Award evaluation in 2025. Winners of Best Cultural Conservation & Revitalization Award, as well as first, second, and third prize winners of Shenzhen Cultural Creative Design Competition for Marketing Products from Less Developed Areas will have the opportunity to be featured in the exhibition for Kunpeng Award winners and showcased on the core exhibition platform of Shenzhen Design Week 2025.
Schedule:
Submission deadline: 24:00, October 14, 2025 (Beijing time)
Preliminary evaluation: October 11-12, 2025
Best Cultural Conservation & Revitalization Award evaluation: October 18, 2025
Announcement of award winners and award ceremony: October 29, 2025